- ABOUT DUCIE
Built for businesses that are serious about growth.
We are a specialist performance marketing agency - combining paid media, SEO, and AI-powered intelligence to help scaling businesses find and win the opportunities their competitors can't see. We do fewer things than most agencies. We do them considerably better.
116%
Avg. traffic increase
4
Specialist services. No generalism
30x
ROI delivered for clients
300%+
Avg. lead growth
Where we came from
and why it matters.
OUR STORY
Ducie was built out of a simple frustration: most agencies are designed for the wrong clients.
There are plenty of agencies built for enterprise - large teams, complex governance, brand campaigns measured in awareness rather than outcomes. And there are plenty built for micro-businesses - low retainers, templated strategies, accounts managed by whoever is available that week.
The businesses in the middle - ambitious, scaling, serious about growth - are underserved. They have real budget and real targets, but they do not want to be a small fish in a large agency. They want expertise, accountability, and a partner who actually understands what it means to grow a business rather than just manage a marketing channel.
We built Ducie for businesses that are serious about scaling, not maintaining. That distinction shapes everything we do.
We started with a simple principle: do fewer things, and do them properly. Paid media, SEO, AI marketing strategy, and marketing automation - four disciplines, each delivered with the depth and focus that generalist agencies rarely manage. Every service we offer connects to a commercial outcome. We do not sell activity. We sell results.
The AI layer is not a bolt-on or a marketing claim. It is how we actually work - using AI-powered intelligence to surface keyword opportunities others miss, to build audience strategies that outperform on modest budgets, and to position our clients' content to be found and cited across both traditional and AI-generated search. The businesses we work with deserve an agency that is ahead of where search is going, not still optimising for where it was three years ago.
WHAT WE DO
Four disciplines.
One focus on growth.
We specialise where it matters most - paid media, organic search, AI marketing consulting, and the automation layer that turns activity into revenue.
Outcomes over activity
We are not interested in reporting on impressions, clicks, or rankings in isolation. Every metric we track connects back to something that matters commercially - leads, revenue, pipeline. If we cannot draw a line between our work and a business outcome, we need to do something different.
Honest about what we know
We will tell you when something is not working. We will tell you when a channel is not the right fit for your stage. We would rather have an uncomfortable conversation early than a difficult one later. Clients who want to be told what they want to hear will find a lot of agencies willing to oblige - we are not one of them.
Intelligence over budget
The businesses we work with are not the biggest spenders in their market. They win by being smarter - better targeting, stronger creative, more precise keyword strategy. AI-powered intelligence is what gives them an unfair advantage over competitors who are simply outspending them. We build strategies around being clever, not just being loud.
Clarity in everything
No jargon-heavy reports designed to look impressive. No hiding behind complexity. Our clients understand exactly what we are doing, why we are doing it, and what difference it is making. That clarity builds better working relationships - and it holds us accountable in the way we think agencies should be held accountable.
Built for what’s next
Search has changed fundamentally in the past two years and will keep changing. AI Overviews, ChatGPT Search, Perplexity - the businesses that adapt now will compound the advantage. We stay ahead of where search is going so our clients do not have to, and we build every strategy with the future landscape in mind as well as the present one.
Partnership, not vendor
The best client relationships we have are genuine partnerships - where we understand the business well enough to be proactive rather than reactive, to raise opportunities before being asked, and to care about the outcome as much as the client does. That kind of relationship takes time to build. We invest in building it.
What you actually get when you work with Ducie.
WHY WE’RE DIFFERENT
Most agency promises sound the same. Here is what specifically separates how we work from how most agencies operate.
01
You work with a specialist, not a generalist
We do four things. We do not do web design, PR, social media management, video production, or anything else that would dilute our focus. That deliberate narrowness means the person working on your account is genuinely expert in it - not learning on your budget while managing twelve other channels.
02
AI-powered intelligence is how we actually work
Not a selling point we added to our website in 2024. AI-powered keyword research, audience intelligence, and creative testing are built into our process across every engagement. It is how we find opportunities that purely manual approaches miss - and how we make modest budgets outperform what larger competitors spend.
03
We optimise for the full search landscape
AEO, GEO, and LLM optimisation are not separate services we upsell. They are built into how we approach every SEO engagement - because if your content is not structured to be cited by AI engines, you are already invisible to a growing share of your potential audience.
04
Strategy first. Always.
We do not take on a new client and start running campaigns the next day. Every engagement starts with a proper understanding of your business, your competitive landscape, and your commercial objectives. The strategy comes before the execution - and the execution is always tied back to the strategy.
05
You will always know what is happening and why
Monthly reporting in plain language. Clear attribution between marketing activity and commercial outcomes. No hiding behind dashboards full of metrics that feel impressive but do not tell you whether your marketing is actually working. Radical transparency is not something we offer on top - it is just how we work.
WHO WE WORK WITH
Sectors and stages we understand well.
We work with scaling businesses across a range of sectors. What they have in common is not their industry - it is their ambition. Growth is a genuine priority, and they want a specialist partner to help them achieve it.
B2B Technology & SaaS
Complex sales cycles, high-value pipeline, and the need to be visible across both traditional search and AI discovery platforms.
eCommerce & DTC
Performance-driven acquisition and retention, from Meta and Google to lifecycle automation and CRM strategy.
Professional Services
Credibility-first positioning, E-E-A-T signals, and content built to earn trust from a sophisticated buyer audience.
Trade & local services
Hyperlocal SEO at scale, paid search for high-intent buyers, and multi-channel strategies that make modest budgets work harder.
Marketplaces & platforms
Launch strategy, lead generation, CRM infrastructure, and the trust-building content that drives conversion in considered purchase categories.
Scaling businesses
The common thread across all our work - businesses at an inflection point where the right marketing partner can make a material difference to the trajectory.
"The volume of leads massively surpassed my expectations, and the ROI was almost immediate."
Benjamin Findlay, CEO, BCRF
"Traffic increased by 116%, generating a 34% upturn in key conversions."
Ella Hayward, CEO, AYU
"Jake's expertise in paid search and SEO has been invaluable - his attention to detail has consistently exceeded our expectations."
Marcia Pinho, Marketing Manager, Hutchi
WORK WITH DUCIE
If this sounds like the right fit.
Book a free strategy call or request a free SEO audit. No commitment - just a conversation about what's possible for your business.