- PAID MEDIA AGENCY - UK
Paid media that earns its keep.
Most agencies run your ads. We engineer your paid media strategy from the ground up - using AI to find the audiences, messages, and moments your competitors are missing.
Avg. reduction in cost per lead
43%
ROAS delivered for clients in 2025
7x
Avg. purchase volume growth from paid social
60%
Of clients saw improved CPL in first 30 days
80%
WHAT WE DO
Paid media built around outcomes, not activity.
There is a difference between running ads and building a paid media strategy. Most agencies do the former. We do the latter.
Every campaign we build starts with the same question: what does success actually look like for this business? Not impressions, not clicks - revenue, leads, and return on every pound spent.
What makes us different is how we get there. We use AI-powered tooling to identify the keyword opportunities, audience signals, and creative angles your competitors have not found. Then we build campaigns that exploit them - precisely, transparently, and with a clear line back to your commercial goals.
We manage ads across Google, Meta, LinkedIn, Microsoft, and YouTube. We are fluent in the new wave of AI-native campaign types - Performance Max, AI Max for Search, and Advantage+ - and we know when to use them and, just as importantly, when not to.
• The Ducie AI edge: AI-powered keyword research, audience intelligence, and creative testing - not as an add-on, but baked into how every campaign is built.
Paid Search
Google Search, Shopping, and Microsoft Ads - managed with AI-powered keyword intelligence, tight negative lists, and a relentless focus on cost per acquisition.
Paid Social
Meta (Facebook and Instagram) and LinkedIn campaigns built around proper audience signals, structured funnels, and creative that matches the intent of each stage.
Display & YouTube
Brand awareness and retargeting across Google Display and YouTube - used where they genuinely add to the funnel, not as a default upsell.
AI Campaign Types
NEW
Performance Max, AI Max for Search, and Advantage+ are reshaping how Google and Meta allocate budget. We set them up properly, feed them the right signals, and hold them accountable.
Full-Funnel Strategy
Top of funnel awareness, mid-funnel retargeting, and bottom of funnel conversion - built as a connected system, not a collection of disconnected campaigns.
Wherever your audience is,
we can reach them.
CHANNELS WE WORK ACROSS
Google Search Ads
High-intent keyword targeting. The core of most paid media strategies.
CORE
Google Shopping
Product feed optimisation and smart bidding for ecommerce clients.
CORE
AI Max for Search
Google's newest search campaign type. Broader match, smarter signals, tighter control.
AI NATIVE
Performance Max
Google's AI-driven campaign type. Powerful when set up correctly - unpredictable when not.
AI NATIVE
Meta Ads
Facebook and Instagram campaigns built on proper audience signals and structured funnels.
CORE
Advantage+
Meta's AI campaign type. We feed it the right signals so it actually works.
AI NATIVE
LinkedIn Ads
B2B lead generation where job title, seniority, and company targeting matter most.
CORE
Microsoft / Bing Ads
Often overlooked, frequently cheaper. Particularly effective for B2B audiences.
CORE
YouTube Ads
Video-led awareness and retargeting for brands where creative storytelling matters.
CORE
Google Display
Retargeting and awareness across the Google Display Network, used purposefully.
CORE
HOW WE WORK
No guesswork. No set and forget.
01
Audit and intelligence
We start by understanding exactly where you are. A deep account audit, AI-powered competitor analysis, and keyword opportunity mapping to find what others have missed.
02
Strategy and structure
We build your campaign architecture from scratch. The right channels, the right structure, the right audience signals - designed around your commercial objectives, not channel defaults.
03
Launch and test
AI-powered creative testing from day one. We run structured experiments across copy, creative, landing pages, and audience segments to find what converts fastest.
04
Optimise and scale
Relentless iteration. Every pound is tracked. Every decision is data-led. When something works, we scale it. When it doesn't, we fix it fast - not at the next monthly review.
RESULTS
What good paid media
actually looks like.
GROOBARBS - ECOMMERCE
From declining ROAS to a 4.28x Google return in 90 days.
Groobarbs came to us managing their own ads in-house. Revenue was dropping and campaigns had structural problems - wrong location targeting, no audience signals, fragmented ad sets, and budget wasted on weak creative. We rebuilt everything: targeting, structure, audience signals, landing pages, and creative. The results came quickly.
Full Funnel
Advantage+
85%+
Meta Ads
Google Search
Purchase growth (90 days)
4.28x
Google Ads ROAS
39%
CPA reduction (Meta)
Ella Hayward
COO, AYU
"Ducie's strategic approach to YouTube, paid search, and paid social has consistently delivered exceptional results. Traffic increased by 116%, generating a 34% upturn in key conversions. They brought creativity and measurable success to every project. We highly recommend them for any business trying to elevate their marketing."
Ben Findlay
CEO, BCRF
"I brought Ducie on board to help me launch a new business via PPC and email. They were tasked with generating leads and building out a sales pipeline. The volume of leads massively surpassed my expectations, and the ROI was immediate. They played a huge part in our growth and I’d recommend them every time."
WHY DUCIE
What sets us apart from most paid media agencies
Ducie
Most agencies
AI-powered keyword research and audience intelligence
Fluent in Performance Max and AI Max
Structured creative testing
What to look for
Full-funnel approach (TOFU, MOFU, BOFU)
Transparent reporting tied to commercial outcomes
ICP focus: 10-50 person scaling businesses
✓ Built into every campaign from day one
✓ We know when to use them and when not to
✓ AI-powered, systematic, from launch
✓ Campaigns built as connected systems
✓ Revenue and leads, not vanity metrics
✓ Built for your stage of growth
× Manual research, generic targeting
× Default to them regardless of fit
× Run one ad, hope for the best
× Disconnected campaigns with no handoff
× Clicks and impressions dressed up as results
× Same approach for every client size
FREQUENTLY ASKED QUESTIONS
Straight answers to the questions most agencies dodge.
What is paid media and how is it different from SEO?
Paid media means paying to show your ads to a target audience - on Google, Meta, LinkedIn, or elsewhere. You pay per click or per impression. SEO is organic - it takes longer but the traffic is free once you rank. Most scaling businesses need both: paid media for immediate, controllable traffic; SEO for compounding long-term growth.
How much should I spend on paid media?
There is no universal answer - it depends on your sector, margins, and goals. As a starting point, enough to generate statistically meaningful data is the minimum. For Google Search that is typically £1,000+ per month in ad spend. For Meta, you can start lower. We will advise on a realistic budget during your free strategy call.
What is Performance Max and should I be using it?
Performance Max is Google's AI-driven campaign type that serves ads across Search, Display, YouTube, Gmail, and Maps from a single campaign. It works well when fed good audience signals, creative assets, and conversion data. It can waste budget quickly when it isn't. We assess whether it's right for each client rather than defaulting to it.
How long does it take to see results from paid media?
Unlike SEO, paid media can drive results within days. That said, the first 4-8 weeks are typically a learning phase - campaigns gather data, algorithms optimise, and we refine targeting and creative based on real signals. Expect meaningful performance data within 30 days and improving results from week 6-8 onwards.
Do you require long-term contracts?
We work on rolling monthly retainers. No long lock-in contracts. We believe the results should be reason enough to stay. That said, paid media does improve over time as campaigns accumulate data - so a 3-6 month commitment gives you the best chance of seeing the full picture.
What makes your paid media approach AI-informed?
We use AI tooling at three specific points: keyword research (identifying high-intent, low-competition terms others miss), audience intelligence (building precise targeting signals rather than guessing), and creative testing (systematically finding the angles that convert). It's not a marketing claim - it's how the work is done.
FREE STRATEGY CALL
Not sure where to start?
Let’s look at your account
Book a free 30-minute strategy call. We'll review your current paid media setup and tell you exactly where the biggest opportunities are - no obligation, no jargon.
