- MARKETING AUTOMATION & CRM
Stop losing leads to a leaky funnel.
Most businesses generate more pipeline than they convert. The gap is rarely about traffic - it is about what happens after the click. We build the automation and CRM infrastructure that turns interest into revenue.
433%
Database growth in 6 months
900%+
Average increase in MQL revenue
60%
Average increase in ROI from PPC when ran alongside CRM
Automation that works while you sleep.
WHAT WE BUILD
Most CRM implementations fail not because of the technology, but because the strategy behind them is wrong. Platforms are configured in isolation, sequences are built without a customer journey in mind, and reporting is set up to measure activity rather than outcomes.
We start with the commercial objective - more leads converted, faster sales cycles, better retention - and work backwards to the platform configuration, the automation logic, and the data structure that makes it happen. Every workflow we build has a measurable job to do.
Whether you are starting from scratch or inheriting a broken HubSpot setup, we bring the same strategic rigour: map the customer journey, identify the gaps, and build the infrastructure to close them.
• AI-enhanced automation: We use AI to segment audiences more intelligently, personalise sequences at scale, and identify the moments in your pipeline where leads are most likely to convert or churn - then build automations that act on those signals in real time.
CRM setup & implementation
Architecture designed around your sales process, not ours. Contact and deal structures, pipelines, properties, and integrations configured to give your team clarity and give leadership the reporting that actually matters.
Email marketing & automation
AI-powered keyword research that surfaces the high-intent, lower-competition opportunities your competitors have overlooked. Mapped to your commercial goals, not just search volume.
Lead nurturing workflows
Behaviour-triggered sequences that respond to what a contact actually does - pages visited, emails opened, forms submitted. The right message at the right moment, automatically.
Sales pipeline automation
Deal stage automations, task creation, internal notifications, and handoff workflows that keep your sales team focused on selling rather than admin. Faster cycles, fewer leads falling through the cracks.
Audience segmentation
Dynamic lists and segments built on real behaviour, lifecycle stage, and engagement data. Personalised communication at scale, without manually maintaining spreadsheets.
Reporting & attribution
Dashboards that connect marketing activity to commercial outcomes. Which channels generate the best leads, which sequences convert, and where in the funnel you are losing revenue.
The right platform for the right business.
PLATFORMS WE WORK WITH
We are platform-agnostic. That means we recommend what is right for your stage and your stack - not whatever we happen to have a partnership with. We have deep experience across the tools that scaling businesses actually use.
HubSpot
Full CRM, marketing hub, sales automation, and service pipeline. Best for B2B scaling businesses that need everything in one place.
RECOMMENDED
Klaviyo
Email and SMS automation for eCommerce. Deep integration with Shopify and WooCommerce, advanced flow-building, and predictive analytics.
Mailchimp
Email marketing, audience management, and basic automation. Strong for businesses earlier in their CRM journey that need simplicity without sacrifice.
Pipedrive
Sales-focused CRM for teams that need a clean pipeline view without the complexity of a full marketing suite. Fast to implement, easy to adopt.
A connected growth system
RESULTS
What a fully integrated system actually delivers.
MACHINE COMPARE - SAAS & EECOMMERCE
433% database growth. 900%+ MQL revenue increase.
A new business built on automation.
Machine Compare, a manufacturing marketplace launching a new SaaS platform, needed more than a CRM - they needed a complete growth infrastructure. We built an integrated system from the ground up: a multi-channel paid media strategy across Meta, Google, and YouTube to drive acquisition, automated nurture sequences for every stage of the funnel, and a sales and services pipeline with automations to increase conversion and ensure effective onboarding.
Alongside this, we implemented a HubSpot API eCommerce bridge to optimise their direct revenue stream - running in parallel with paid search we took over from a previous agency. The results across both tracks were significant.
HUBSPOT
EMAIL AUTOMATION
SALES PIPELINE
LEAD NURTURING
PAID MEDIA
ECOMMERCE
433%
Marketable contact database growth in 6 months
900%+
Revenue increase from Marketing Qualified Leads
60%
Reduction in paid media spend.
10%+
Increase in ecommerce revenue despite reduced paid media spend
Infrastructure built to compound.
HOW WE WORK
01
Audit & map
We start by understanding your current setup - what exists, what is broken, and where leads are dropping out. We map the full customer journey from first touch to revenue, and identify every gap in between.
02
Strategy architecture
Platform selection, data structure, lifecycle stages, and the automation logic for each stage of the funnel - all designed around your sales process and commercial goals. Built to scale with you, not just for where you are today.
03
Build & connect
CRM configuration, sequence build, integrations, and testing. Every workflow tested before it goes live. If you have an existing PPC or SEO setup, we connect the dots so your marketing and sales data talks to each other.
04
Optimise & report
Ongoing management and optimisation - open rates, conversion rates, pipeline velocity, and revenue attribution. Monthly reporting that shows what your automation setup is actually generating, not just activity metrics.
WHY DUCIE
Strategy-led automation versus just setting up a platform.
Ducie
Most agencies
Starts with commercial goals, not the platform
Connected to paid media & SEO activity
AI-enhanced segmentation and personalisation
What to look for
Reporting tied to revenue, not open rates
Platform-agnostic recommendation
Covers full lifecycle - acquisition to retention
✓ Strategy before setup, always
✓ Full-funnel view across all channels
✓ Intelligent signals drive automation logic
✓ MQL to close, pipeline velocity, attribution
✓ Right tool for your stage and stack
✓ Acquisition, conversion, upsell, retention
× Platform configured first, strategy bolted on
× CRM treated as a silo from marketing
× Manual lists and basic trigger rules
× Vanity metrics with no commercial context
× Whatever they have a partnership with
× Typically stops at lead capture
FREQUENTLY ASKED QUESTIONS
The SEO questions worth asking before you invest in automation.
Which CRM platform should we use?
It depends on your business model, team size, and how your sales process works. HubSpot is our most recommended platform for scaling B2B businesses that need marketing, sales, and service under one roof. Klaviyo is stronger for eCommerce with deep Shopify integration. Pipedrive suits sales-led businesses that want simplicity. We will recommend what is right for you, not what is easiest for us.
We already have a CRM. Can you work with what we have?
Yes. Most of our engagements start with an audit of an existing setup rather than a greenfield build. Inherited CRMs are often misconfigured, underused, or missing key automations - and fixing that is usually faster and more impactful than starting again. We will tell you honestly whether your current platform can do what you need, or whether a migration makes more sense.
How long does it take to set up and see results?
A basic CRM setup with core automations can be live in 4 to 6 weeks. More complex implementations with multiple integrations and full lifecycle sequences typically take 8 to 12 weeks. Results - improved lead response, faster pipeline movement - are often visible within the first month of sequences going live. The compounding effect builds over the following quarter.
Can you connect our CRM to our paid media campaigns?
Yes - and this is where the real value is. Connecting your CRM to your ad platforms allows you to suppress existing customers from acquisition campaigns, retarget unconverted leads with precision, and use closed-won data to find lookalike audiences. If you are running paid media and CRM in separate silos, you are leaving significant efficiency on the table.
What does a typical Marketing Automation engagement cost?
Our engagements are scoped to your requirements rather than packaged. Setup projects are typically one-off fees, with optional ongoing retainers for management, optimisation, and reporting. Book a strategy call and we will scope what you actually need - not a templated package with services you will never use.
Do you handle eCommerce automation as well as B2B?
Yes. Our work covers both B2B lead generation automation and eCommerce lifecycle automation - welcome flows, abandoned cart, post-purchase, win-back, and VIP sequences. Klaviyo and Klaviyo-Shopify integrations are a particular area of expertise, and we have delivered significant eCommerce revenue uplifts through automation alongside paid media management.
Ready to stop losing leads
to a broken funnel?
Book a free 30-minute strategy call. We will audit your current setup, identify where you are losing revenue, and tell you exactly what a properly built automation infrastructure would look like for your business.
FREE STRATEGY CALL