- AYU - PAID MEDIA & CRM
30x ROI. No increase in spend.
A global private members' club for alternative investment professionals - running world-class events, but invisible to the audiences who mattered most.
LINKEDIN ADS
YOUTUBE ADS
EMAIL MARKETING
30X
ROAS achieved within
first 2 months
5X
Growth in email
generated leads
CRO
34%
Uplift in key
website conversions
116%
Avg. monthly increase
in website traffic
CLIENT
AYU
SECTOR
Private members' club - alternative investment
SERVICES
Paid media, CRM & email automation
TIMELINE
30x ROI within two months
THE CHALLENGE
World-class events.
Zero paid reach.
AYU had built an impressive global community through organic relationships. But organic has a ceiling.
Where they were when we started
• Events growing through organic network only - no paid acquisition
• Website generating no ticket sales or sponsorship revenue
• No success from previous advertising attempts
• Existing audience not being effectively converted to consistent ticket buyers
• No email marketing infrastructure for nurture or first-access campaigns
AYU connects hedge funds, family offices, and alternative investment professionals through a private digital platform and exclusive events in Miami, New York, London, and beyond. The community was real and growing - but it was growing entirely through word of mouth and existing networks.
When they came to Ducie, the problem was clear: they were running events for audiences they hadn't yet met. Their website functioned as a business card rather than a commercial asset. They had never found a reliable way to reach the specific, high-net-worth individuals and institutions that make up their membership - and previous attempts at paid advertising had produced nothing.
The brief was precise: find new audiences, convert them, and prove that advertising could work for a brand this niche and this exclusive.
Precision targeting for an audience most platforms can't reach.
WHAT WE DID
The challenge wasn't just running ads. It was finding the right people in one of the hardest-to-reach professional segments in the world.
The first job was the website. A site that doesn't convert is just an expensive brochure - before any traffic could be sent to it, we rebuilt the commercial architecture: clear conversion pathways for both ticket sales and event sponsorship, with copy and page structure designed to move the right visitor to the right action.
On paid media, we focused entirely on YouTube and LinkedIn - the two platforms with the targeting capability to reach private hedge fund managers, family office principals, and alternative investment professionals. This is an audience that most agencies fail to reach because most targeting approaches simply aren't precise enough. We built audience stacks using job title, seniority, industry, and behavioural signals to isolate exactly the right individuals and institutions - including service providers who would represent high-value sponsorship prospects.
The email layer was built in Mailchimp to serve two purposes: nurturing new leads acquired through paid channels, and converting the existing AYU audience more effectively through a first-access campaign structure that now launches automatically each time a new event goes live.
Website conversion architecture
Rebuilt page structure and copy to create clear pathways for ticket sales and sponsorship enquiries - turning a brochure site into a revenue-generating asset.
YouTube advertising
Showcase campaigns targeting high-net-worth individuals and investment professionals by interest, behaviour, and intent - audiences organic reach couldn't access.
LinkedIn advertising
Precision B2B targeting by job title, seniority, and firm type to reach hedge fund managers, family office principals, and high-value sponsorship prospects directly.
Email automation (Mailchimp)
Nurture sequences for new paid-channel leads and a first-access campaign that automatically accelerates ticket sales the moment a new event is announced.
THE RESULTS
30x ROI. Within two months.
The numbers were significant - but the more important outcome was proving the model could work.
Within two months of campaigns going live, AYU had achieved a 30x return on ad spend - driven not by increasing budget, but by reaching the right people and converting them properly. Website traffic grew by 116% without any corresponding increase in spend, because the quality of targeting meant every pound worked harder.
The conversion architecture we put in place produced a 34% uplift in key site conversions - more ticket sales, more sponsorship enquiries, and a site that could finally be used as a commercial tool rather than a passive presence. Email became a genuine revenue channel: a 5x increase in email-generated leads, with the first-access campaign now a standard part of every event launch.
30X
ROAS achieved within
first 2 months
116%
Average monthly increase
in website traffic
34%
Upturn in key
website conversions
5X
Growth in email
generated leads
“
Ducie's strategic approach to YouTube, paid search, and paid social has consistently delivered exceptional results. Traffic increased by 116%, generating a 34% upturn in key conversions. They bring creativity and measurable success to every project. We highly recommend them for any business trying to elevate their marketing.
Ella Hayward
COO
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Google ROAS
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Traffic preserved
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